Star Wars Official to get major Relaunch this Friday

This Friday marks the 30th anniversary of Star Wars. To celebrate, Star Wars.com is relaunching with a new design, and tons of new features. One of those new features includes allowing users to upload their own content and create their own fan films right on the site. In addition to that, Star Wars. com will be hosting dozens of fan films, some of which have never been released on the web before.

“Since 1977, Star Wars has been built on the idea that our fans are the reason we have been successful, and they have long shown their enormous creativity and desire to have fun and express themselves through Star Wars. Our new site brings our fans innovative tools like the Eyespot editor that let them just that in exciting new ways,” said Jeff Ulin, Senior Director of Distribution and Online for Lucasfilm Ltd.

“Eyespot’s creative technology allows Lucasfilm to protect its intellectual property while offering a media playground for fans to have a fun and accessible experience due to our product’s extreme ease of use,” said Jim Kaskade, co-founder and CEO of Eyespot. “We couldn’t be more honored to help celebrate the 30th anniversary of this monumental movie series.”

“We want the new StarWars.com to empower fans to make and watch Star Wars videos, play games, and share their love of Star Wars like no other site on the Internet,” said Bill Gannon, Director of Online Operations for Lucasfilm Ltd.. “StarWars.com already features blogs, special in-depth sections for kids and video gaming, the Hyperspace fan site, and the comprehensive StarWarsShop.com, making it unlike any entertainment themed website.”

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Innovation is nothing new to StarWars.com – the website has always been a leader in utilizing the newest Internet technologies. “In 1999, we were the first to host the online premiere of a trailer, which was the biggest online event the Internet had seen to that point, and nearly a decade later we are ensuring that StarWars.com will remain one of the most innovative and fun entertainment sites anywhere on the web,” Ulin said.

StarWars.com is the Internet’s only official 365-day-a-year entertainment destination for Star Wars fans and is produced by Lucas Online, a division of Lucasfilm Ltd., as a digital destination for entertainment, education, reference and e-commerce for Lucasfilm’s intellectual properties and businesses. To learn more about the entire StarWars.com experience, visit the website at http://www.starwars.com.

I can’t wait to see what the new site looks like, and try out some of the new features on Friday…(if it doesn’t crash from the traffic)

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