Stopping at Page Three
Here’s what search engine optimizers have been telling us all along. A study by Jupiter Research and marketing firm iProspect has determined that most search engine users usually find what they’re looking for at the first page of results. Users would dig down up to the third page at most, before giving up on a search. By that time, they’d either modify the search terms or change search engines altogether.
Personally, I stick to first-page results, and I dig into second or third only about ten percent of the time.