The Pathology of Inactive Life
MBike, a bike brand, has a very unique ad campaign using a threesome of fictional pathology illustrations depicting the consequences of an inactive life due to our modern way of life. With computers and machines doing most of the work, we humans spend a lot more time sitting behind a computer than 60 years ago. Not only for work, but socially also.
MBike made good use of that fact using pathology illustrations of humans with symptoms such as Deskorheea, Chronic Computerosis and Armchairitis. Each illustration contains text describing the causes and the cure.
These ads were created by the advertising agency, Frank, from Romania. It is a brilliant idea, one I can’t believe no advertising agency thought about for campaigns against RSI.
I certainly suffer from all these ailments, but instead of curing it by riding a bike, I walk and use public transportation. These illustrations are in good fun, yet it’s a very valid point. I remember before broadband internet became common you would see polls asking how many times a day you spend behind a computer. The answers would vary from two hours to 10 hours. Now a days the question should be when are you not behind a computer.
The curse of modern life, reminds me of the humans in the movie Wall-E.