The Apple Product Cycle

Hilarious and oh-so-true look at The Apple Product Cycle, the Mac community, tech and Wall Street “analysts”, etc. Had me laughing out loud the whole way through it.

As Macworld or the Worldwide Developer’s Conference draws near, the chatter builds to a fever pitch. Rumor sites jockey for position, posting a new unverifiable, contradictory rumor every hour or so. eBay is flooded with six-month-old, slightly used gadgets as college students, underemployed web designers and independent musicians struggle to clear credit card space.

On the morning of Steve Jobs’s keynote presentation, the online Apple store grinds to a halt as Mac-heads set their browsers to refresh every 15 seconds.

The haters offer their assessment. The forums are ablaze with vitriolic rage. Haters pan the device for being less powerful than a Cray X1 while zealots counter that it is both smaller and lighter than a Buick Regal. The virtual slap-fight goes on and on, until obscure technical nuances like, “Will it play multiplexed Ogg Vorbis streams?” become matters of life and death.

Note, I’m not a Mac-hater, I own 4 of the damn things, purchased in less than a year’s time, but if you take this as a joke, even if you can see yourself in some of the comments, it’s damn funny.

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