The Gurus vs. The Genius Bar

By Jim

Apple Stores would soon compete with Microsoft Stores with Microsoft announcing the thrust to open Microsoft Stores in the following months world wide.  This effort “to help shoppers make smarter decisions about spending money on technology”, remarks newly appointed VP for retail stores David Porter.  With recession biting deeper on worldwide economy, I think Microsoft anticipate consumers to think twice before purchasing any tech item.  A $500 notebook vs. a $1,000+ counterpart is a valid option to know.

It’s “The Gurus” vs. “The Genius Bar” too in the customer-service representatives arena.  We can expect pleasant Microsoft smiles from BestBuy.  These gurus will be answering questions about PCs and Microsoft products, as well as giving demos of how the company’s products work together.  Basically like Apple’s “Genius Bar”.  

I hope this little game plays well into giving consumers the benefits of competition.  I like Apple, I admit, but sometimes it’s just too expensive.  If Apple could scale down it’s price, even for a little bit, I’m sure they’d securely grasp or even increase the pie they have.

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