Time Warner Cable to introduce free DVR-esque service...
I talked about this over on TV Jab. I don’t really mind the lack of fast-forward functionality, since this is designed more for the casual TV viewer versus the hardcore viewer who will more than likely have already purchased a DVR. My main beef is the short window that you have to watch. If the ad that normally would have been skipped on a DVR is going to be watched anyway, why can the viewer not have longer than less than 24 hours to watch?
Regardless, I’m fascinated by the ways that networks are trying to work around the DVR dilemma that are facing advertisers.
The Look Back feature rolls out to the South Carolina market in October, and spreads from there.