The month for breast cancer awareness has come and gone, but it does not mean that we cannot continue to engage in activities to support the cause, does it? DDB Mozambique, an advertising agency, has done an excellent job in getting the attention of people who might otherwise not pay much thought to the fight against breast cancer. What they did was to create posters featuring women superheroes conducting self-examination.
Don’t worry! This is totally safe for work!
The advertising agency has chosen the perfect subjects to use for their campaign. After all, no one can deny that most women superheroes are not only endowed with awesome powers. They are rather well-endowed in the most feminine of ways as well, aren’t they? (Calling all lovers of comics: do you agree or disagree?)
While the women superheroes are obviously a stunt to get people to notice the campaign, there is a strong underlying message as well:
“Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”
If women superheroes are not immune to breast cancer, how much more the ordinary woman without superpowers? Here are the women superheroes lending their support to a very worthy cause.
For me, she’s always been the epitome of the “perfect” woman. I could be wrong, but she is the perfect choice for this campaign.
There is a She-Hulk??? That was the first thing that came to mind. Obviously, I am less than knowledgeable in this regard. In any case, if She-Hulk herself has to keep breast cancer in check, then yeah, we ought to pay more attention as well.
Apparently, being a mutant does not get rid of all the illnesses that beset common men (or women in this case). Storm’s hot, what else can I say?
She has never been my favorite character, but after watching Batman (the 1989 one directed by Tim Burton), I think I felt more for her, the poor thing.
Via Design Taxi
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