Would you pay $1m for Top10.com domain name?

By andy

I’m not one for playing the domain name game: any time I’ve even dabbled I’ve got it wrong, the chances of finding a few names worth a lot are pretty slim, and I don’t have the time or inclination to work with a lot of small names making a few bucks here and there.

Oh, if only I had owned Top10.com, which a British company has just bought for around $1m. Yes, that’s one million dollars.

Granted, it’s a pretty nifty name, and because the company who now owns it specialises in technology comparison websites, makes a lot of sense to own.

Potentially small change as well, given that the company turned over £9m last year and gets 1.5m visitors every month. Quite interesting that it’s a UK company, too, because I still think that us Brits are a bit behind the times compared to the US when it comes to the Net.

It’s still a fraction of what was paid for the likes of sex.com, business.com and casino.com, but not to be sniffed at either.

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