Yahoo Buys Upcoming

I have used on a few occasions, and have found the site to be a great resource when looking for something going on wherever I am going to be. It was announced late yesterday that Upcoming has been purchased by Yahoo.

Yahoo plans to keep Upcoming’s current Web site separate, but eventually will incorporate much of the content into its own site to bolster its local search capabilities, said Paul Levine, Yahoo’s general manager of local search

“We think local search is about much more than being able to find a business in your community,” Levine said. “There is no question that local events are an important component, too.”

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