Your $200 iPod nano Costs About $90 to Make
Itâ??s important to point out that iSuppliâ??s figure does not include Appleâ??s cost of business (marketing, operating their dozens of storefronts, employing tens of thousands globally, etc.), however, which they conservatively estimate as being anywhere from 15-20% of the unitâ??s cost, a figure that just doesnâ??t seem quite right to these ears. Then again, a 40% ($80) margin on the nano wouldnâ??t exactly surprise us, either.
Is it wrong that I still want one?